The School of Art and Art History (SA+AH) at the University of Florida wants to increase the yield of students accepted to the university. Over the past few years, their yield has been below the UF overall yield. The SA+AH  needs a solution that will attract students to the UF SA+AH and highlight how their school is special.

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The deliverables consisted of two welcome packages (one custom dieline, one already existing), a brochure, giveaway items (buttons, pencils, lanyard), a pennant, and stickers. The welcome package would serve as a way to reach newly accepted students who are on the fence about attending. The brochure contains information about what UF and the SA+AH has to offer, and additionally doubling as a poster. The giveaway items, pennant, and stickers are potential designed items to be included in the welcome package, but can also stand by itself to be giveaway items to be given out to students, touring visitors, etc.

SKILLS: Packaging, Layout, Merchandise, Print Design, Merchandise

COLLABORATORS: Grace Milewski, Brittain Rainville, Madison Rassbach​